HoyAprendo

HoyAprendo.com is an educational platform created from scratch, offering high-quality courses produced by skilled professionals. The platform provides free access to explore courses, and users receive a certificate of completion as an incentive to engage and finish courses. My role included UX research, UI design, branding, creating a design system, and designing course graphics, all aimed at delivering a professional and enjoyable learning experience.

Problem

Statement

Many learning platforms require users to register before exploring content, creating friction and discouraging engagement. Additionally, interfaces are often cluttered and visually inconsistent, making it hard to discover relevant courses quickly. For HoyAprendo.com, the challenge was to design a platform that allowed seamless exploration of professional courses, motivated users to complete them with certificates, and built trust through a clear, cohesive, and user-friendly interface. Users also wanted a way to connect the skills they were learning with real job opportunities, which led to the creation of a responsive Job Search feature that tailors suggestions based on courses explored.

Goals

The objectives were to create a responsive and scalable UI that simplifies navigation, improves course discoverability, and reinforces user engagement. The design needed to reflect the professionalism of the instructors, provide visual consistency, and integrate incentives such as certificates of completion to encourage users to explore and finish courses. The platform also aimed to build a growing community through social media and subscriptions.